Support farmers in adapting to climate, environmental and economic pressures while helping businesses protect the long-term resilience of their sourcing regions. Programmes are designed around local production realities and can combine technical support, farmer incentives, income diversification and stronger relationships across the supply chain.

This may include:
• Farmer training and technical assistance
• Diversification of production and livelihoods
• Long-term supplier and farmer engagement

Go beyond carbon by designing programmes that strengthen the wider ecological systems on which agricultural production depends.
PUR helps integrate soil health, water stewardship and biodiversity objectives into project design, implementation and impact monitoring.

This may include:
• Soil health and erosion management
• Water retention, quality and stewardship
• Habitat restoration and biodiversity enhancement

Develop programmes that are rooted in local ecological, social and economic realities — rather than applying a standardised model from the outside. We work with farmers, communities and local partners from design through implementation, building strong governance, safeguards and benefit-sharing into the programme from the outset.

This may include:
• Local stakeholder and rights-holder engagement
• Human rights and environmental safeguards
• Fair incentives, benefit-sharing and local governance